Erich Keller in a new light
A new logo, a new web presence and clear positioning: our visual identity now shows what Erich Keller stands for today – Swiss precision in the interplay of space, design and technology.
An identity that fits us
Erich Keller has developed considerably in recent years. What began as a craft-based interior fit-out business has become a broadly positioned system supplier for demanding interiors, specialised workstations, flexible room systems and energy-efficient climate technology.
This development is now also visible from the outside. With a new logo, a distinctive visual language and a completely revised website, Erich Keller presents itself more clearly, more precisely and more confidently.
More than a new logo
The new mark combines the initials “E” and “K” into a striking symbol. It is pared back, internationally understandable and flexible in use – from digital applications through vehicles and workwear to building signage.
But a brand is not created by a logo alone. Typography, colours, imagery, language and content were redeveloped as one coherent system. The result is an identity that respects our origins and at the same time shows where we are heading.
Brought to the point together
The rebranding and the new logo were created in collaboration with Scholtysik, Zürich. The concept and implementation of the web relaunch are the work of HEART Identity, also based in Zurich.
Both partners succeeded in bringing the diversity and complexity of our four business units together under one shared brand – and in making precisely that breadth visible as a strength. Interior Fit-Out, Riotherm climate technology, Workplace Solutions and the Talky room-in-room system each have their own presence while forming a coherent whole.
Changed in expression. Constant in ambition
We are renewing our look, not our identity. What remains is our commitment to quality, our closeness to customers and partners, and the combination of planning, craftsmanship and technical understanding.
What is new is how consistently we make these strengths visible: through our four worlds of expertise and through projects in which design, function and reliable delivery come together.
Welcome to Erich Keller. Grown out of expertise.