Bucherer Basel

In a historic building in a prime location, Bucherer has opened a new boutique in Basel. Across two floors, the long-established specialist retailer presents itself as a place of inspiration for watch and jewellery enthusiasts.

The skilful interplay of selected materials and the open spatial design welcome visitors in style. Natural stone, stained wood surfaces and burnished brass, combined with natural fibre carpets and light fabrics, create a feeling of elegance and refinement.

Erich Keller AG is responsible for the technical development and implementation of the new design concept for the Bucherer boutiques.