Tissot opened its very first boutique in Switzerland on one of the most famous shopping streets in Europe, Bahnhofstrasse in Zurich. A 70 m2 paradise awaits fans of the brand. The interior reflects the values of Tissot: Tradition, innovation and precision The boutique is a depiction of the seeming contradiction the brand presents: exclusive and yet affordable. And like the Tissot brand, Bahnhofstrasse also as a history going back 150 years.
Architecture: La Cellula Lab, Turin